Your data. Your platform. Zero licence fees.
Lumio CRM is a fully-featured CRM — managed by Lumio — at a fraction of the cost of HubSpot or Salesforce. No per-seat pricing. No data lock-in. No compromise.
The problem with CRMs today
You're paying for problems, not solutions
Extortionate pricing
HubSpot Professional: £1,139/month. Salesforce Enterprise: £1,200/month for 10 users. That's £14,400/year — before you add any integrations, support, or onboarding.
And it goes up every year.
Per-seat price gouging
Every new team member costs £40–£149/month extra. The more your business grows, the more you pay — for the exact same platform you already bought.
Growth shouldn't be a penalty.
You don't own your data
Stop paying and your contacts, deal history, email threads, and entire customer relationship record walk out the door with your cancellation email.
Your data is their leverage.
The savings
How much will you save?
Based on Lumio CRM Professional (£499/mo) or Starter (£199/mo). 10 users, annual billing.
| Migrating from | Current / year | Lumio CRM / year | Annual saving | Reduction |
|---|---|---|---|---|
| HubSpot Professional | £13,668 | £1,788 | £11,880 | 87% |
| HubSpot Enterprise | £49,080 | £1,788 | £47,292 | 96% |
| Salesforce Professional | £7,200 | £1,788 | £5,412 | 75% |
| Salesforce Enterprise | £14,400 | £1,788 | £12,612 | 88% |
| Pipedrive Professional | £5,880 | £1,188 | £4,692 | 80% |
| Zendesk Sell ProfessionalBiggest saving | £17,880 | £1,788 | £16,092 | 90% |
| Zoho CRM Professional | £1,680 | £1,188 | £492 | 29% |
The Lumio stack — a better comparison
Lumio Growth (£1,199/mo) + Lumio CRM Professional (£499/mo) = £1,698/month total.
This replaces HubSpot Professional at £1,139/month — which includes the CRM and automation, but with per-seat pricing, no data ownership, and no AI layer. Net saving: £391/month from day one.
What's included
Everything you need. Nothing you don't.
Lumio CRM isn't a stripped-back tool with features gated behind higher tiers. Every core CRM capability is included — and connected to your Lumio workflows from day one.
Built on the world's leading open-source CRM
Lumio CRM is powered by Twenty — the world's leading open-source CRM, backed by Y Combinator, with 1,000+ active contributors, and released as v1.0 in 2025. The GPL licence means the platform itself is free forever. Lumio deploys it, manages the infrastructure, migrates your data, and wires it into every Lumio workflow — so you get enterprise-grade CRM without the enterprise price tag.
Full comparison
Feature for feature
| Feature | Lumio CRM | HubSpot Pro | Salesforce Pro | Pipedrive Pro | Zendesk Sell |
|---|---|---|---|---|---|
| Contact & company management | ✓ Full | ||||
| Custom objects | ✓ Unlimited | Enterprise+ only | |||
| No seat fees — unlimited users | |||||
| Self-hosted / data ownership | |||||
| REST API + webhooks | ✓ Full | ✓ rate limited | |||
| Workflow automation | ✓ via Lumio | Pro+ | Enterprise+ | Growth+ | Limited |
| Email sync — Gmail + Outlook | |||||
| Send emails from CRM | Q4 2025 | ||||
| Mobile app | In development |
All comparisons based on Professional tier. Pricing as of March 2025.
Pricing
Simple pricing. No seats. No surprises.
Add Lumio CRM to any Lumio plan. One-time setup fee covers migration, configuration, and launch.
CRM Starter
For small teams moving off spreadsheets.
+ £499 one-time setup & migration
- Up to 10 users
- 50,000 contacts
- 3 custom objects
- Gmail or Outlook sync
- Core Lumio workflow integration
- Email support — 48h SLA
CRM Professional
For growing teams replacing HubSpot or Salesforce.
+ £999 one-time setup & migration
- Unlimited users — no seat fees
- Unlimited contacts
- 10 custom objects
- Gmail + Outlook + shared inbox
- All 47 Lumio workflows connected
- Assisted migration included
- Priority support — 24h SLA
CRM Enterprise
For complex orgs needing full control and customisation.
+ £1999 one-time setup & migration
- Unlimited users + SSO
- Unlimited contacts + storage
- Unlimited custom objects
- Full email stack
- Custom workflow builds
- Full managed migration
- Dedicated support — 4h SLA
Lumio CRM is an add-on to any Lumio plan. Already on Lumio Growth? Add CRM Professional for £499/mo.
Be first to get Lumio CRM.
Join the waitlist for early access, launch pricing, and priority migration support. We'll let you know the moment it's ready.